COVID-19 : Pivoting your Business Model

Quick Tip: If a child used your computer, before you join a virtual hearing check the Zoom Video options to be sure filters are off. Lawyers are like millions of other Americans & business owners, trying to make the best of unconventional work settings caused by the ongoing coronavirus pandemic.




The "lawyer cat" video above was immediately shared widely and brought joy to many. This viral video is a prime example that our world around us is changing.


In just a year, the world has gone from the ordinary and mundane to the extraordinary and crazy. The COVID-19 pandemic has likely changed how all businesses operate from now on, and it has affected all areas of business.


The COVID-19 pandemic has introduced unprecedented challenges, transformed consumer habits and business models, and amplified the demand for many products and services while rendering others nearly obsolete. Entrepreneurs and small business owners are resilient. Despite these challenges, many small businesses are pivoting to address new needs that have emerged as a result of COVID-19.


With social distancing, stay-at-home orders, and mandatory face coverings, many businesses have had to think on their toes and made big changes in a short amount of time. Here are some things to think about for your small business during the global pandemic.


As a small business owner, you want to first and foremost ensure the safety and health of your employees. Examine closely your existing policies for leave and remote work. The CDC recommends leave policies that are flexible and non-punitive to not only allow sick employees to stay home, but to account for employees that need leave to stay with children during school closures or take care of a sick family member. When possible, stagger shifts or have employees work from home as much as possible to keep in-person contact at a minimum. Talk to your employees and find out what their needs are during this time. Having employees that feel safe and taken care of during this time is of serious importance.


Identify the essential business functions and employees, like raw materials, suppliers, subcontractor services, and logistics that will allow your business to either stay open during this time or to come back strong after a closure. Talk with those essential players in your business to come up with a continuity plan or possible changes that need to be made in the way you conduct business to fit the current climate.


Lastly, think outside the box. If you own a bar and your state enacts a “to-go only” restriction, you may have to rethink how you operate. Instead of focusing on things like live music and happy hour deals, maybe think about how to make online ordering easier or how to better market yourself on delivery apps. The quicker you and your business can adapt to the new environment, the more accessible your business can be to potential customers.


In these uncertain times, the law becomes more important than ever. At Kendrick Law Group, we're working hard to provide answers to your legal questions concerning coronavirus. We understand how important it is to you to protect your business & livelihood. Our attorneys have the experience and knowledge to ensure the safety & longevity of your business during this time.


If you have COVID-19 questions, and the attorneys at Kendrick Law Group can answer them.



Stay tuned on our blog for more COVID-19 updates and tips, and don’t hesitate to contact us if you want to learn more about how we can help your business.






Co-written by: Layne Cohen, Law Clerk

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